Paid Social & Digital Marketing
Specialist | Meta Ads |
Campaign Management | Lead Generation
Helping SMBs and brand advertisers execute data-driven paid social campaigns that reduce cost-per-result, drive lead generation, and maximize ROI.
Paid Social & Digital Marketing Specialist | 3+ Years Driving Campaign Results
I'm Rihil Sanghani, a Paid Social & Digital Marketing Specialist with 3+ years of experience planning, executing, and optimizing digital marketing campaigns across Meta (Facebook & Instagram), LinkedIn, and other self-serve platforms.
By day, I work at Accenture through a Meta partnership — advising brand advertisers on campaign structure, audience targeting, budget optimization, and performance metrics across Facebook and Instagram. I translate data into marketing strategies that reduce cost-per-result and maximize ROI.
Beyond my corporate role, I offer freelance Meta Ads consulting to small and medium businesses — with a focus on med spas, aesthetic clinics, and dental practices looking to generate consistent leads through paid social.
I specialize in end-to-end campaign management — from setup and trafficking through optimization and reporting — with a track record of improving performance metrics and delivering marketing strategies that convert.
Campaign Execution
Setup to optimization, end to end
Performance Metrics
Data-driven decisions and reporting
Content Creation
Paid and organic channel content
International Markets
Cross-market campaign experience
Meta Marketing Expertise
Comprehensive knowledge of the Meta advertising ecosystem to drive measurable business results.
Meta Ads Strategy
Full-funnel campaign architecture designed for maximum ROAS. From awareness to conversion, I build campaigns that scale.
Meta Pixel & Conversion API
Advanced tracking implementation ensuring accurate attribution. Troubleshooting pixel issues and server-side tracking setup.
Conversion Optimization
Systematic approach to improving conversion rates across the entire customer journey through data analysis and testing.
Audience Segmentation
Building high-intent custom audiences and lookalikes that drive qualified traffic and reduce cost per acquisition.
Funnel Optimization
End-to-end funnel analysis and optimization to reduce drop-offs and maximize customer lifetime value.
A/B Testing & Analytics
Rigorous testing methodology to continuously improve performance. Statistical significance and actionable insights.
Lead Generation & Campaign Operations
Building high-converting lead gen systems that capture, nurture, and qualify prospects at scale.
Digital Marketing Channels
Beyond paid social — executing multi-channel digital marketing strategies that drive engagement and results.
Email Marketing Campaigns
Planning and executing targeted email campaigns to re-engage prospects and nurture leads across verticals.
Content Creation & Marketing Communications
Creating and coordinating digital ad content, marketing communications assets, and campaign messaging across paid and organic channels.
Online Marketing & Digital Education
Executing online marketing initiatives and digital education programs that drive HCP and B2B audience engagement.
SEO / AEO & Share of Search
Collaborating with content teams to implement Answer Engine Optimization and SEO tactics for vertical keyword visibility.
Ready to optimize your paid social strategy?
Let's Discuss Your GoalsProfessional Experience
A track record of driving results across paid social, digital marketing, and campaign management roles.
Accenture
Paid Social & Digital Marketing Specialist
📍 Canada
Serving as a digital marketing specialist within Accenture's Meta partnership, advising brand advertisers on paid social strategy, campaign execution, and performance metrics across Facebook and Instagram.
Key Achievements:
- Plan, execute, and optimize paid social campaigns across Meta and LinkedIn Campaign Manager — managing end-to-end campaign setup, trafficking, and launch coordination for SMB and enterprise clients.
- Track and analyze performance metrics including ROAS, CPR, CTR, and lead generation KPIs — delivering data-driven marketing strategies that reduce cost-per-result and maximize ROI.
- Manage budget tracking across multiple client accounts, ensuring accurate spend allocation and financial reporting against campaign goals.
- Lead content creation and creative coordination — briefing, refining, and A/B testing ad messaging and visuals to identify top-performing combinations.
- Execute and optimize retargeting campaigns to re-engage warm audiences, improving conversion rates across the funnel.
- Develop marketing communications and performance reports presented to clients and internal leadership through clear, data-driven reporting.
- Liaise with external agency partners to ensure campaign assets and technical deliverables are delivered on schedule.
Rutilant Technology
Digital Marketing & Paid Social Specialist
📍 India
Drove full-cycle digital marketing and paid social execution for B2B and SMB clients, managing campaign operations from setup through optimization and reporting.
Key Achievements:
- Planned and executed online marketing campaigns and digital advertising programs across self-serve platforms, managing campaign operations, trafficking, and performance optimization across 40+ accounts.
- Analyzed performance metrics including CTR, CPL, and conversion rates — implementing marketing strategies that improved client ROI by up to 22%.
- Managed day-to-day relationships with clients and external vendors, ensuring marketing communications, creative assets, and campaign deliverables met quality standards and timelines.
- Developed field sales enablement assets and campaign one-pagers — supporting campaign recommendations, ROI business cases, and international markets outreach.
- Maintained 300+ client touchpoints in HubSpot/Salesforce, leveraging CRM data for audience segmentation, prospecting, and pipeline management.
Asean Infotech
Digital Marketing Intern
📍 India
Supported digital marketing execution and presales operations, contributing to online marketing campaigns, content creation, and data-driven outreach across international markets.
Key Achievements:
- Assisted in online marketing campaign design and execution — improving outreach efficiency and lead engagement rates through personalized prospecting and digital education materials.
- Researched and enriched 200+ ICP-aligned accounts across international markets using LinkedIn Sales Navigator and CRM platforms, enabling targeted digital outreach and stronger lead qualification.
- Created 15+ marketing communications assets — one-pagers, comparison sheets, and campaign proposals — supporting client presentations and campaign recommendations.
- Built an ROI/TCO calculator in Excel/Power BI, providing quantitative performance metrics tools that equipped the team with data-driven business cases for client engagement.
- Contributed to competitive analysis and KPI reporting, supporting continuous pipeline and campaign optimization.
Key Achievements
Measurable results that demonstrate consistent value delivery across roles.
Brand Advertiser Accounts Managed
Paid social campaigns managed across Meta and LinkedIn
Years of Experience
End-to-end digital marketing and paid social execution
ROI Improvement
Average client performance improvement through campaign optimization
Client Touchpoints Managed
CRM-tracked interactions across HubSpot and Salesforce
CRM Data Accuracy
Pipeline hygiene maintained across all accounts
Marketing Assets Created
One-pagers, campaign proposals, and communications materials
Accounts Researched
ICP-aligned accounts across international markets
Facebook Blueprint Certified
Meta certified paid social specialist
Consistent Track Record of Excellence
These metrics reflect my commitment to data-driven performance and continuous improvement. Every number represents real business impact delivered.
Skills & Tools
A comprehensive toolkit for driving paid social and digital marketing success.
Paid Social & Campaign Management
CRM & Sales Tools
Digital Marketing Channels
Analytics & Technical
Soft Skills & Competencies
Certifications
Continuous learning to stay at the forefront of paid social and digital marketing excellence.
Facebook Blueprint Certification
Meta
Official Meta certification validating expertise in Facebook and Instagram advertising, campaign management, and performance optimization.
B2B Sales Foundations
LinkedIn Learning
Comprehensive training on B2B sales methodologies, prospecting, and closing strategies.
Salesforce for Admins
Salesforce Trailhead
Administration skills for Salesforce CRM including user management, security, and customization.
Selling into Industries: Technology Companies
LinkedIn Learning
Specialized training on selling to technology companies and understanding tech buyer personas.
Committed to Continuous Growth
The paid social and digital marketing landscape evolves constantly. I invest in continuous learning to bring the latest strategies and best practices to every engagement.
Selected Projects
Real-world projects demonstrating analytical thinking and business impact.
Sales Analysis Dashboard
Built a comprehensive KPI-driven dashboard for revenue optimization. Tracks pipeline health, conversion rates, and sales velocity metrics in real-time.
Key Features:
- Real-time pipeline visualization
- Conversion funnel analysis
- Revenue forecasting models
- Team performance tracking
Retail Performance Analytics Dashboard
Built an automated data pipeline and analytics dashboard for retail performance analysis, enabling category trend identification, conversion tracking, and marketing performance insights.
Key Features:
- Automated data collection
- Category trend analysis
- Conversion tracking
- Marketing performance insights
Med Spa Competitive Ad Intelligence Report
Built a full competitive Meta Ads intelligence report for an aesthetic med spa, analyzing competitor ad creatives, messaging angles, long-running ads, and audience strategies using the Meta Ads Library. Delivered actionable recommendations for improving ROAS and reducing CPL.
Key Features:
- Meta Ads Library competitor research
- Long-running ad identification and analysis
- Creative angle and messaging breakdown
- Audience and targeting recommendations
Dental Clinic Meta Ads Competitive Snapshot
Developed a competitive snapshot report for a dental practice, reverse-engineering top-performing Meta ad campaigns in the dental vertical. Identified creative patterns, offer structures, and targeting gaps to inform a lead generation campaign strategy.
Key Features:
- Vertical-specific ad creative analysis
- Offer and hook identification
- Lead generation campaign recommendations
- Performance benchmarking
Interested in learning more about my project work?
Let's discussCampaign Execution Workflow
A structured, repeatable process for delivering consistent paid social results.
Campaign Strategy
A structured, repeatable process for delivering consistent paid social results
Audience & Market Research
Define ICP, vertical audience, and competitive landscape
Campaign Objective Setting
Align campaign goals with client KPIs and budget
Creative Strategy & Brief
Brief creative teams on messaging, visuals, and content creation
Channel Selection
Select paid social channels: Meta, LinkedIn, or multi-channel
Book a Strategy Call
Ready to launch or scale your paid social campaigns? Let's discuss your goals and explore how we can drive real results through Meta Ads and digital marketing.
What to Expect:
Schedule Your Free Consultation
Pick a time that works for you. I'll help you elevate your business growth to the next level.
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Whether you have a question about my services, want to discuss a potential opportunity, or just want to say hello — I'd love to hear from you.